On April 9, the cyclist, adventurer and TV presenter Mark Beaumont — famous for his record-record-breaking round-the-world cycle — has been started off on a new African adventure. Mark will try to ride solo right from Cairo to Cape Town, aiming at 150 miles per day to cross the whole continent and break the previous coveted Cairo to Cape Town record of Robert Knol who cross the continent in 70 days in 2011.
Mark approached Glasgow-based O Street to design a logo that was “bold and simple, with a human element.” Led by designer Ed Watt, the studio created a hand-drawn be fitted logo to capture the essence of the Africa Solo adventure.
Mark approached Glasgow-based O Street to design a logo that was “bold and simple, with a human element.” Led by designer Ed Watt, the studio created a hand-drawn be fitted logo to capture the essence of the Africa Solo adventure.
They came up with an ingenious visual metaphor that fuses a cycling helmet of the person himself and the Africa’s map. This resulted in a bold & simple silhouette that is both simple & bold with the “human element” that Mark desired.
The logo is quite awesome. The Hand-wobbled type is nice as well and fits best with the grittiness of the landscape and effort.
Proceeds from Africa Solo will go to a humanitarian design organization, Orkidstudio whose focus is to benefit kids and communities through innovative design & construction.
You can easily follow the 50-day journey of Mark on the website markbeaumontonline.com, where a GPS map updates Mark’s position after every 30 minutes. And you can see more work from Glasgow’s O Street on the studio website.
